An advertising manager is usually required to perform most or all of the following sets of duties:
- Preparing budgets and estimates for components of the advertising campaign
- Preparing or helping with development of the annual budget
- Managing the planning and preparation of promotional matter, ensuring that it is consistent with the advertiser's marketing strategy
- Meeting with clients and officials across departments to coordinate campaigns
- Scrutinizing, copying, and editing promotional material and ensuring it conforms to guidelines
- Forming and negotiating contracts
- Coordinating activities across the various departments of the agency
- Developing contacts for promotional campaigns
- Collecting and sorting information to build advertising campaigns
- Overseeing the results of campaigns to determine their effectiveness
- Keeping up with industry trends
Depending upon the agency or employer, the advertising manager may also have to perform the following duties:
- Acting as an agent for advertising accounts
- Supporting presentations and product demonstrations when launching new campaigns
- Motivating and mobilizing the campaign team to meet objectives
- Drawing up and implementing advertising strategies for companies and clients
- Engaging in public relations activities
- Training new employees
- Marketing the services of the agency to present and potential clients
- Conducting product research and development
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